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“Pull” Demand
In today’s business environment, it’s becoming increasingly difficult to gain the attention of potential customers. I read more blogs, articles and white papers about the customer acquisition process...
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The Integrated Bottom Line: Sales and Marketing for Maximum ROI
On Wednesday, May 15, I’ve been invited to participate in a panel discussion and speak at CMSExpo, an annual conference devoted to all things content. I am an avid Joomla user (the tool I use for my...
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Introducing the 99 Questions Methodology
How to use 99 Questions to solve your “marketing” problem Senior executives always have unique perspectives about what they think drives successful sales in their business. Perhaps it would surprise...
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